Real estate marketing is always a craps shoot. Are you going to roll snake eyes or are you going to crap out? You just never know. I hosted another open house today at 109 Pleasantview Street, Roslindale. I know, I know. I’ve been hosting a lot of open houses at Pleasantview Street but I do think that it’s going to go under agreement soon because the showing activity has been brisk and, most importantly, it’s a nice house that, in my opinion, is priced just right. Here’s a quick anecdote that will need a little background so back to the story!
I usually print out sheets so that buyers and/or real estate agents can sign-in to my open houses but real estate agents, inexplicably, seem to love to hand out their business cards instead of just signing themselves in. Sigh… So being the good real estate agent that I am, I then immediately sign them into the open house using the information on their business cards so that all of the open house attendees are listed on that one sheet. You know, in order to keep things simple and streamlined.
I had three real estate agents hand me their business cards today and, as usual, I just left them on the table next to the sign-in sheet. I don’t usually bring business cards into open houses because my contact information is listed on the listing sheet and that would be a waste of resources, right? So the open house was finished and I was looking for the three business cards but I could only find two. The business card that was taken had the real estate agent’s picture on it and the guy was a white guy that, in my opinion, didn’t look too similar to me but I’m assuming that someone thought that we looked similar enough because his business card that was missing. Sigh…
So some real estate agent might be getting contacted by a buyer that attended my open house because he/she thought that that guy’s business card was mine. All of my hard work, and the potential commissions that come along with it, could be down the drain because of that mistake. The good news is that I was able to transfer his contact information to the sign-in sheet before that rogue buyer inadvertently took it. I also have the contact information of every buyer that attended today’s open house but I don’t know which buyer it was that took the business card.
Are you a real estate agent with any real estate marketing stories, big or small, that went awry?