Not so Friendly Advice for Real Estate Agents
Have you ever added a location to a Facebook post? I have. I’m currently living at Ironwood on the Green in Middleton as I have written before in a post entitled “It’s a beautiful morning at Ironwood on the Green!“. I never checked to see who was administering the Ironwood on the Green Facebook page, I just assumed that someone it was someone directly associated with Ironwood on the Green. Maybe someone from the management company? Maybe someone on the Board of Trustees? Maybe one of or a group of condominium unit owners? I’ve added posts to the page thinking that other members of the Ironwood on the Green community might enjoy seeing them. Nope. It turns out that a real estate agent from Exit – Beatrice Associates is administering the Ironwood on the Green Facebook page. This real estate agent doesn’t even live here at Ironwood on the Green!
So this real estate agent even had the audacity to name the page using Ironwood on the Green’s name in the URL! This real estate agent, as you can see in the above picture, doesn’t have any of Ironwood on the Green’s contact information up on Ironwood on the Green’s Facebook page but has her own contact information up instead. This is, at best, dubious or, at worst, extremely shady. I could use other negative descriptors. At least one condominium owner at Ironwood on the Green has asked this real estate agent to relinquish rights to the Ironwood on the Green Facebook page but, so far, this real estate agent has refused. Real estate agents, don’t do this!
Here’s what you do. First of all, don’t ever try to impersonate a condominium association on Facebook; it’s creative and maybe even ingenious but it’s wrong and will keep people from wanting to do business with you. Instead, work with members of the condominium association to show them that a Facebook page might help them keep contact with one another. If you have decided to eschew my advice by acting like Darth Vader and if the rightful owner has then contacted you in hopes of regaining rights to said Facebook page, in this case Ironwood on the Green’s Facebook page, then you have two options; delete the Facebook page or give up rights to the Facebook page. You will look better if you give up rights to the Facebook page to the rightful owner.
Here’s a list of all the condominiums in Middleton that are actively listed in Pinergy, the local MLS: